Client:
JewelCandle
Year:
2024
Duration:
8 months
Overview
The Magic Nights Advent Calendar is an enchanting project designed to celebrate the magic of Christmas through the wonders of the cosmos. It captures the beauty of the starry sky, featuring constellations and celestial themes that add a touch of cosmic wonder to the festive season. Each day, a new surprise is unveiled, inviting participants into the magic of Christmas.
Development
Early concept development focused on defining a clear theme and storytelling direction that would resonate emotionally during the Christmas season and it needed to stand out within the existing portfolio. Timelines were structured to allow for spring print testing, ensuring colour accuracy and material quality before moving into summer production and marketing preparations.
Solution
The final product, the Magic Nights Advent Calendar, offered a cohesive cosmic design with deep blue tones, lilac accents and refined gold details, creating an enchanting unboxing experience. Each day offers a small surprise that enhances holiday meals and gatherings, making the countdown to Christmas both fun and memorable.
