Client:
Personal
Year:
2025
Duration:
1 month
Overview
Nonnanomad is a cultural home-dining service that celebrates heritage, storytelling and intergenerational exchange by inviting elders to share traditional recipes and knowledge through food.
Challenge & Vision
Urban life often disconnects people from meaningful food experiences and older generations. Simultaneously, retired immigrant elders hold culinary knowledge and life stories that remain unseen or undervalued, while digital barriers make it difficult for them to participate in modern services.
Solution
The brand design emphasises warmth and nostalgia: earthy, approachable colours, typography that has a handcrafted feel to it, and illustrations of universal kitchen symbols like rolling pins, wooden spoons. The visual identity extends across digital and print materials (social media and posters), creating a cohesive, emotional experience that reflects the soul of Nonnanomad: food, culture and human connection.
